Michael Pihach
Michael Pihach try a prize-successful journalist having an enthusiastic demand for digital storytelling. Plus PAX, Michael has authored to possess CBC Lives, Ryerson College or university Mag, When you look at the Magazine, and . Michael joins PAX once numerous years of working on preferred Canadian tv suggests, particularly Steven and you will Chris, The goods as well as the Marilyn Denis Reveal.
Brand name USA’s “MegaFam” kicked of along the sunday, providing Canadian travel advisors a legendary possibility to find out about the latest Us inside the a new ways.
It is a multi-area, multi-county sense connected with 55 travel agents, who have been put into communities and you will wear half dozen various other itineraries in certain from America’s really legendary nations.
The adventure first started past Friday (April 12) once the agents, courtesy of Air Canada, flew to various You.S. locations and you may, on the other hand, popped feet very first towards a people, cooking and you may history-rich program which was produced by Brand name United states near to its flight and you may tourist board couples.
But that’s a single-half of they. Afterwards recently, with the Wednesday (April 17), men commonly fly in order to Houston, Tx, that have Joined Air companies, and you may hook up for example grand finale experiences, where agents will show and you will show whatever they learned.
The new MegaFam is approximately “showing the new take a trip change the united states, everything in one larger test,” said Casey Canevari, senior manager, global exchange creativity at Brand United states, the state appeal sale business to your You.S.
“It’s a way to showcase what there was observe and you may perform – to help you, owing to and you may outside the gateways of your Us.”
PAX unpacks West Wonders
PAX is now stuck from the MegaFam – a project Brand name U . s . become over ten years back – having Canevari, Audrey Tanguay Beaudette (director regarding internationally sales and tourism partnerships in the Air Canada) and you may an important band of seven take a trip advisers out-of Alberta, Ontario and Quebec which promote one another business and you can recreation travelling.
All of our itinerary? “West Magic: Peaks and you may Plains” – you start with Denver and you may Fort Collins in the Colorado (a football-enjoying declare that combines arid wilderness, river canyons in addition to snow-shielded Rocky Hills) to help you Cheyenne, Wyoming, in which Wild Western history and of-the-beaten-highway adventures expect.
Another colourful itineraries agents try unpacking recently are “Because the Viewed To your Display” (Burbank, Anaheim and San diego when you look at the Ca); “Cityscapes and you may Beaches” (Washington, D.C., Annapolis, MD and Philadelphia, PA); “Route 66, Sites and you can Bourbon” (Chicago, Springfield, St. Louis, IL and you may Louisville, KY); “Miracle Tracks – Backroads, Bayous and you will Beaches” (The fresh new Orleans, Lafayette, Lake Charles, Los angeles and you will Galveston, TX); and you can “Sands and Sunsets” (Phoenix and you can Flagstaff, AZ and you can Vegas, NV).
Participants, having Brand name United states-labeled hoodies in hand, are not just seeing and you will tasting their way due to for each area, and conference the fresh new residents exactly who make each destination special.
“It’s experiential storytelling,” due to the fact Canevari place it. “It’s getting some one, footwear on to the ground, and you Cologne female may proving them what there is to see and you can do all in the Us – while there is a whole lot observe. Your get across one to border, and it’s really such as for instance in an alternative country.”
First MegaFam having Canada
Why are the 2009 MegaFam for example exciting is that it’s the very first one to Brand Us have actually ever finished with the latest Canadian take a trip exchange.
And this, you could potentially state, is actually a lot of time overdue – Canada, as a beneficial transborder business, ‘s the Joined States’ number 1 source for around the globe anyone.
Appearing out of the new pandemic, “tourist has returned, and it is thriving” Canevari said, detailing one 2023 watched 25 million Canadians visit the You.S.
Yes, Canadians have traditionally landed inside well-known metropolises instance New york, Miami, San francisco bay area otherwise Los angeles, otherwise features relocated to warm environment claims including Washington and you can Fl once the regular snowbirds.